2022
Daily More Brand IP & VI
Vintage cartoon identity for a Thai street food & milk tea restaurant in Florida
Logo, character IP, and visual system applied across cups, neon, interiors, stickers, and staff uniforms — built for a real Orlando restaurant.
- Role
- Brand & Visual Designer
- Team
- Independent brand work for Daily More
- Timeline
- 2022
- Scope
- · Designed logo and dual IP characters from dish/bottle metaphors · Defined orange–green–peach palette tied to Thai / Florida tropical cues · Shipped applications on packaging, neon, menus, and store environment
Overview
Daily More needed a vivid vintage-cartoon logo and identity for website, milk-tea bottles, wrap bags, and interior. Characters are playful deformations of a plate and a milk-tea cup — memorable IP for Thai street food & milk tea in Florida.
Logo design exploration
Sketches tested character poses, palm-tree framing, and type arches. Final mark pairs the plate character with a sleeping cup companion under “DAILY MORE / Thai Street Food & Milk Tea.” Orange, green, and peach reference Thai cuisine color and Florida tropical context.
Menu design
Food menus and seasonal posters extend the brand into daily operations — pairing dish photography with playful type, while milk-tea series posters keep the IP characters and packaging in the same visual language.
Seasonal & series posters
In-store applications
The identity lands on cups, matcha and Thai tea packaging, neon signage, and interior walls — mixing studio shots with customer Instagram photos from the Orlando location.
Derivative design
Festival stickers put the two IP characters in lively scenes for customer giveaways. A simplified mark scales to staff uniforms and food packaging without losing recognition.
