2023 – 2024

Raymics Cloud

Research-led redesign for a medical AI SaaS

A radiomics platform for doctors and researchers — redesigned around activation, conversion, and clearer workflows for complex medical AI tasks.

Role: UX Design Lead
Team: Cross-functional · PM, AI engineers, SDEs, operations
Timeline: 2023 – 2024
Scope: · Led iterative user research and post-launch usability testing · Diagnosed low retention (15%) and payment completion (0.5%) · Redesigned onboarding, navigation, membership, and payment flows · Anchored a design system later extended to on-prem and federated products

Raymics Cloud medical AI SaaS hero on laptop and phone

Overview

Raymics uses AI to analyze medical images (CT, MRI, PET) and offers zero-code paths for radiomics processing. I led UX across product lines — personas, research, usability testing, wireframes, and prototyping — with Raymics Cloud as the primary SaaS surface for doctors.

Finding the problem

After launch, retention sat at 15% and payment completion at 0.5%. A funnel from site visits → register → train model → pay showed the steepest drop between registration and finishing a training run. I led usability testing one month post-launch to find why customers would not convert.

Personas, journey maps, and post-launch funnel metrics

Usability test goals, tasks, synthesis, and stakeholder sync

Usability test conclusions prioritized by severity

Design strategy

We focused on four moves: shorten onboarding to raise activation, improve ease of use for expert-dense screens, clarify payment and membership, and ship feedback-driven features that made model results more trustworthy.

Onboarding

We shortened the first-run path and redesigned onboarding so new users reach an aha moment faster — with self-led tutorials and a clearer free-trial entry.

New onboarding with aha moment, tutorials, and free trial

Ease of use

Horizontal navigation gave way to a vertical rail better suited to a multi-module tool. Membership cards, status cues, and in-app help made expert workflows easier to scan and recover from.

Membership system design with Basic vs Premium and status states

Status cues, in-app help, and data visualization improvements

Payment & membership

We clarified pricing, shortened the purchase path, and redesigned payment cards so Basic, Premium, and Enterprise options were easier to compare and buy.

Payment optimization: pricing strategy and shorter purchase path

Shortened payment path with fewer clicks and in-page login

Competitive study of SaaS pricing and comparison pages

Payment card redesign with membership tiers and benefits comparison

New features

Based on usability feedback, we added custom research charts and reports so users could prepare journal-ready visuals without leaving the product.

Custom research charts and reports feature for journals

Custom report UI with chart editing and Excel export

Cross-product & other surfaces

We connected SaaS, the marketing site, and community surfaces, and shipped supporting pages plus H5 mobile flows so the experience stayed coherent across channels.

Cross-product navigation between SaaS, website, and community

Other pages: trial, datasets, projects, and training report

Design system

Cloud became the design-language anchor for the rest of the Raymics suite — including hospital on-premises deployment and federated learning — so researchers could move between products without relearning the system.

UI kit and design guidelines for Raymics Cloud

Results

After optimization, retention, onboarding completion, and payment behavior moved in the right direction — and follow-up interviews confirmed we had addressed several of the problems users raised.