Oct 2021 – 2023
ROU Water Customize Mini Program
Market-driven UX for custom bottled water on WeChat
A consumer mini program that lowers MOQ and price barriers for personalized water — from scenario research through customize, checkout, and referral growth.
- Role
- UX Designer
- Team
- 5-person product team + Canvas (outsourcing materials/interfaces)
- Timeline
- Oct 2021 – 2023
- Scope
- · Researched real demand: high MOQ and price blocked willingness to pay · Defined core flows: DIY label, referral community, cart, and order edit · Designed lo-fi through hi-fi, motion demos, and expandable packaging types
Motion demo
Figma motion demo — customize flow
Overview
Existing custom-water services asked for large minimum orders at prices users would not pay. ROU Soft Water targeted a lower MOQ and clearer DIY path in a WeChat mini program. I joined early research and owned detailed process design, high-fidelity screens, and motion demos.
Scenarios & personas
Without rich C-end data, we explored party, exhibition, reunion, and meeting scenarios, then validated with questionnaires. Two personas — B2B event buyer and family celebration — shaped goals around customization, checkout friction, and sharing.
Flow & customize experience
Hand sketches became wireframes for home and bottle selection, then a hi-fi path: pick bottle type with 3D rotate preview → design label → confirm order → share after pay. Referral “helping water” and coupon loops supported acquisition.
Visual system
Blue as the primary brand color for water, with a bright green accent for CTAs and alerts — modern enough for younger users while keeping the interface calm and readable.
Scalability
The same customize spine can expand to other packaging — candy, cans, and beyond — so the company can grow SKUs without teaching users a new process.
